How to implement Online Marketing

I attended the Frederick County Chamber of Commerce business card exchange last night. When I told business members that I do management and marketing consulting, many small business owners told me that they need help with their online marketing because they do not have the time or knowledge to implement it themselves.

My first suggestion to them was to begin by developing a plan with a budget. If they don't know how to start that, they should talk to a marketing consultant, such as myself, to develop a manageable plan and budget to, not only implement online marketing, but also maintain it ongoing. It is the constant touch in your target market that brings inbound customers to purchase. Online marketing is a constant cycle of: content (e.g. blog, landing pages), SEO, emails, social media, online ads, mobile optimization, analysis and conversion. If your budget cannot accommodate working on all of the cycle stages, focus on a couple of them to start, then expand when you can afford it in time and budget.

My second suggestion was to hire a marketing consultant who knows how to do all of this and can maximize your results with what you can afford. Part of developing an online marketing plan is to define your desired results, this helps you to understand what it takes to achieve them. As you continue to analyze your online marketing efforts, you can modify the plan to put more effort in to what is working and less in to what is not for your business.

If you have questions or would like to meet for a free consultation, please contact me with your available dates and times, and we can set up a phone call, video call or face-to-face meeting.